October 27, 2022

How Butchers Can Boost Sales Locally by Targeting Hotels and Premium Restaurants

The wholesale market holds immense potential for butchers looking to expand their sales and clientele. One area often overlooked is the opportunity to supply quality meats to local hotels that offer dinner and breakfast services, as well as to premium restaurants in the area. If you’re a butcher, you may be asking, “How can I tap into these opportunities?” This article will help you understand some proven strategies.

Special Occasions: An Untapped Opportunity

Special occasions like Thanksgiving, Christmas, and the Fourth of July create an unprecedented demand for quality meat. Hotels and premium restaurants are among the establishments that experience a significant uptick in business during these times. So, these occasions offer an excellent opportunity to introduce your product line to a new set of potential long-term clients.

In fact, at Power Business Development, these special occasions are when we generate the highest number of new prospects for our clients. We tap into this high demand to initiate business relationships that often translate into long-term contracts.

Why Hotels and Premium Restaurants?

Hotels with dining options and premium restaurants are always on the lookout for reliable suppliers that offer quality products. As a local butcher, you can provide them with freshly cut, high-quality meat that outshines the frozen, mass-produced options they might be using.

Moreover, supplying locally gives you an edge over distant competitors due to reduced transportation costs and time, allowing you to deliver fresher products faster. This aligns well with the current trend of farm-to-table dining, which many premium restaurants are embracing.

How to Get Started


Start by identifying potential hotels and premium restaurants in your locality that align with your offerings. Take note of their meal services—whether they serve breakfast, dinner, or both—and any special cuisine they might specialize in.

Personalized Outreach

Once you’ve identified your targets, the next step is to reach out. At Power Business Development, we offer a personalized approach, ensuring you’re connecting in a meaningful way. We specialize in various sectors, including butchers, and use LinkedIn’s B2B Outreach service to provide a targeted approach.

Sample Offerings

The proof is in the pudding—or, in this case, the steak. Offering free samples can be a powerful way to introduce your products. This is a risk-free way for potential clients to experience the quality of your meats first-hand.

Build Relationships

After you’ve gotten your foot in the door, it’s essential to cultivate these relationships. Hotels and premium restaurants prefer suppliers they can rely on in the long term. Deliver consistently, and you’re well on your way to securing a long-term client.

Utilize Special Occasions

As mentioned earlier, special occasions present an excellent opportunity for new business. Why not offer a holiday special, or a discount for large orders corresponding to significant local events? These gestures don’t just drive sales; they build goodwill.

In conclusion, the local wholesale market is an untapped goldmine for butchers. By targeting hotels and premium restaurants, especially during high-demand periods like special occasions, you can significantly boost your sales and build long-lasting business relationships. Trust Power Business Development to take your wholesale business to the next level. Contact us today!

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